A trend is a sign of change.

coolhunting≠                 trend forecasting           










         ≠futurism

STRATEGY, CULTURE
& CONSUMER BEHAVIOR

At float we research through various methods that inspire businesses to shape their future. We put our hands in a plural and post-truth market scenario, merging local and global expressions to identify what’s next.
Between coolhunting and futurism rises trend forecasting – the aptitude to collect and analyse current signs to better understand emerging patterns and how they influence aesthetics, cultural shifts, marketing, and consumer behavior.
some of our floats:
RISE, A COURSE ABOUT TREND FORECASTING Can anyone be a trend forecaster? Yes and No. Rise is a sharp, in-depth and highly visual course about the world of trends. Rise was developed in partnership with Perestroika, Brazil’s leading school for creative activities. Over 300 students and marketing professionals have participated in classes and in-company training sessions in 4 cities throughout Brazil.
SUVINIL, THE COLORS OF A GENERATION An in-depth investigation with Color Lovers in various cities in Brasil. The Trend Analysis and Consumer Insights report decoded how behavioral shifts and cultural trends translate into color-palette and interior design recommendations.
THE FUTURE OF TELECOM with W/McCAN How can a brand be relevant in such a saturated market, considering that consumers don’t trust any of the players? The trend report inspired the Strategy and Creative teams to develop the new communication platforms for Brazil’s second largest telco.
A BRAND DNA to BAER-MATE How to define a brand whose core product is beyond definition? By tapping into the cultural and behavioral moments that matter the most. A trend analysis that outlined the brand’s new strategy and DNA.
PEOPLESTROLOGY, Astrology made by people. An ongoing and open research that reveals the deep cultural and social currents behind one of the most popular topics in our timeline. It's not about your brand anymore, but your zodiac sign.


who floats:
ANDRÉ ALVES Co-founder of float. Writer, Strategist and Trends Consultant currently based in NYC. André has more than ten years of professional experience using research, consumer behavior, and trend forecasting as essential tools to solve a variety of marketing and branding challenges. Former Strategy Director at Box1824 New York, Alves has also worked for advertising agencies McCann Erickson and Lowe, among others. He has lectured on branding and consumer culture at several events and schools, including the ESOMAR, the largest event on consumer and marketing research. andre@youfloat.co linkedin
LUCAS LIEDKE Co-founder of float. Psychoanalyst, Strategist and Trends Consultant currently based in São Paulo. Highly experienced strategic insight and trend forecaster. Liedke has been helping clients to future proof their business models by ensuring cultural relevancy of marketing, brand and innovation strategies. With background in Social Communication and Psychology, Liedke was Strategy Director at Y&R and Head of Trends at Box1824 São Paulo. He is also an adept at transforming trends into branded content, TV documentaries and other medium. lucas@youfloat.co linkedin